Updated: Sep 5
One of the most interesting ways to showcase you and your company is by creating videos and livestreaming. This is one of the "Wizard of Woods'" go-to marketing techniques. Videos can add a whole new dynamic to your business model. Potential customers can get an idea of the operations behind a company or business and provides more of a personal connection when you can see and hear what's happening. With editing software, or hiring someone with video editing experience, you can create engaging content and earn followers and subscribers. It also provides another source of revenue if you become affiliated with a partnership program, such as on YouTube. (Always check the requirements to join the YouTube partnership program, as this is not available until you reach a few milestones on your channel!)
Livestreaming is also a good way to generate content for your marketing purposes. You can schedule livestreams and interact with your audience while streaming, so if anyone has questions or comments you can respond in chat, or answer while you're streaming.
As with photos, videos should be high quality and contain content from the beginning to the end that is informative, and interesting. The average attention span is about 8.25 seconds, so you only have a small window to captivate someone before they go elsewhere or get bored. There are many free editing programs and apps to help you create fun and interesting videos, so don't be afraid to experiment and see what works for you and your content!